Filtering for ‘Real’ Email
A while ago I realized something interesting: most of the email that I receive is automated junk. I am on a number of mailing lists and I am a member of a many different websites. These organizations are always sending me notifications, reminders, updates, and more, but most of the time I’d rather ignore their emails. How can I make sure that only ‘real’ emails are getting to my inbox?
Before I talk about my approach to solving this problem, an important distinction needs to be made between spam and bacn (pronounced ‘bacon’). Spam messages are unsolicited, unwelcome emails that usually contain offensive content and/or try to sell you something. Bacn messages are solicited emails, sent automatically by a computer, that contain little or no important information. Since I signed up for those mailing lists and websites at some point in the past, my junk email is mostly bacn, not spam.
Fortunately, since I’m a Gmail user, I don’t have to deal with spam very often. Gmail’s filters do a great job of filtering it out of my inbox and into the spam folder. So all I have to worry about it the bacn, and here’s my new strategy:
- Unsubscribe. Many of the email lists that I’m attached to are no longer relevant to me. Fortunately, many bacn emails have an “unsubscribe” link somewhere near the bottom, so I can using those to reduce the amount of mail coming into my account.
- Categorize. The tricky part about bacn is that some messages are occassionally useful. Once in a while I need to find a specific piece of information that was sent to me in a bacn message. This involves digging through my All Mail folder and wasting a lot of time searching for that particular message. If the bacn is categorized by sender, this search process is much more simple. To achieve this kind of categorization, I’m in the process of creating filters that apply labels to each incoming message. The goal is to assign a label to each piece of bacn that comes in. That way, if an email doesn’t have a bacn label, I know it’s a ‘real’ message.
- Hide. Once all of my mail is labeled, it will be easy to create a rule to automatically hide the bacn from view. Most of the time I don’t need to read any bacn messages when they come in, so selecting “Skip the Inbox” from the filter options will route them directly to the archive.
- Delete. Even if I can reduce the amount of incoming bacn, categorize the messages that still come in, and hide them from view, they still make my All Mail folder more cluttered. Occasionally, I might go through my bacn labels and delete the messages that I’m sure I’ll never need. This is a bit risky (and actually unnecessary considering the amount of storage that Gmail provides), but it will give me more peace of mind and organization in the long run.
It would be nice to get to the point where every new email that comes to my inbox is a ‘real’ piece of mail. Bacn isn’t evil, but it sure can be annoying at times. I’ve already started implementing my strategy, and it’s already saving me time and effort.

It’s official. I am a Gmail Ninja.
