Every church website should be able to answer a basic set of questions. This “essential content” needs to be easily accessible to anyone viewing the site. If all of these points are included, new visitors will have a better chance of understanding what the church is all about.

Who? The church’s name and a brief “who we are” blurb.

What? The church’s mission statement and religious affiliation.

Where? City, state, and street address.

When? Times and dates of worship services, Sunday school classes, etc.

Why? A statement of faith, clearly defining theological distinctives.

How? A concise overview of some programs and ministries the church offers.